Levi's BMX "Choose Color" Campaign

Last month I had the pleasure of working on the new Levi's BMX spots which feature hand-drawn animation over live-action footage. The spots are now being aired in broadcast as well as online at the Levi's website. I was in charge of animating all of the elements for the purple spot but also did a bit of character animation for blue & green as well. While I don't necessarily agree with the color correction of the drawn lines or the decision to remove certain elements, I think the commercials still turned out well enough! They also justified my college education for a solid 4-5 weeks' time, so that's good too I suppose.


... and I'd totally wear the red pants.